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Mike Bogel – New Chief Commercial Officer at ALFA 3

ALFA 3 is strengthening its commercial leadership: Mike Bogel takes on the role of Chief Commercial Officer. He brings extensive experience from international business, from the automotive and aerospace industries and from metalworking. His aim is clear: to develop business relationships, strengthen the collaboration with existing partners and open up new opportunities in domestic and international markets alike.
Jiří Zelený Jiří Zelený
10.11.2026 09:00
Mike Bogel, the new Chief Commercial Officer of ALFA 3, brings extensive experience in international business, the automotive and aerospace industries, and metal manufacturing.
Mike BogelChief Commercial Officer at ALFA 3
ExperienceInternational business, automotive and aerospace industries, metalworking
HomePrague, since 2010
LinkedIn profile

Experience across several industries

Over the course of his career, Mike Bogel has worked in a range of sectors, principally automotive, aerospace and metalworking. His focus throughout has been international sales, lean logistics and project management.

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International sales

02

Lean logistics

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Project management

That gives him a broad view at ALFA 3: of sales processes, of what customers actually need, and of how long-term business partnerships are built.

Technical expertise and a focus on customers

So what drew Mike to ALFA 3? Above all, the combination of strong technical expertise, in-house development and manufacturing, and a genuinely individual approach to customers.

01

Strong technical expertise

02

In-house development and manufacturing

03

Individual approach to customers

He sees exactly that as the foundation for the company’s continued commercial development. His priorities therefore include not only existing business relationships, but new customers and additional markets for ALFA 3’s solutions.

To start with, Mike wants to get to know the company properly, how it works and, above all, what customers and partners need. Open communication, mutual trust and listening carefully matter a great deal to him.

Mike Bogel presents alfaBOX solutions at an international industry event.

He sees the experience, suggestions and fresh ideas that come from customers and partners as important input for how the collaboration develops.

A personal connection to the Czech Republic

Mike’s connection to the Czech Republic goes well beyond work. More than twenty years ago, he wrote his thesis at Bosch in České Budějovice, and that was the start of a lasting link to the country.

He has lived in Prague since 2010, and it’s where he met his wife. The Czech Republic has long since stopped being simply where he works. It’s home.

More than 20 years agoThesis at Bosch in České Budějovice
Since 2010Lives in Prague
TodayChief Commercial Officer at ALFA 3

Outside work, he spends a lot of time with his family, tends his garden, travels and enjoys discovering new cultures. And when it comes to sport, badminton is his game of choice.

Family

Gardening

Travel and discovering new cultures

Badminton

Opening up new opportunities together

We’re confident that Mike Bogel’s experience, international outlook and close focus on customers will contribute a great deal to ALFA 3’s development and to stronger business partnerships.

Mike Bogel (first from left) with his ALFA 3 colleagues at the exhibition stand during the Leaders in Logistics Autumn 2026 conference in London.

We wish Mike every success in his new role and look forward to working together.

Mike Bogel, the new Chief Commercial Officer of ALFA 3, brings extensive experience in international business, the automotive and aerospace industries, and metal manufacturing.Write to Mike BogelWould you like to discuss cooperation or new opportunities with Mike? Fill in the form and Mike will get back to you.