
Experience across several industries
Over the course of his career, Mike Bogel has worked in a range of sectors, principally automotive, aerospace and metalworking. His focus throughout has been international sales, lean logistics and project management.
International sales
Lean logistics
Project management
That gives him a broad view at ALFA 3: of sales processes, of what customers actually need, and of how long-term business partnerships are built.
Technical expertise and a focus on customers
So what drew Mike to ALFA 3? Above all, the combination of strong technical expertise, in-house development and manufacturing, and a genuinely individual approach to customers.
Strong technical expertise
In-house development and manufacturing
Individual approach to customers
He sees exactly that as the foundation for the company’s continued commercial development. His priorities therefore include not only existing business relationships, but new customers and additional markets for ALFA 3’s solutions.
To start with, Mike wants to get to know the company properly, how it works and, above all, what customers and partners need. Open communication, mutual trust and listening carefully matter a great deal to him.

He sees the experience, suggestions and fresh ideas that come from customers and partners as important input for how the collaboration develops.
A personal connection to the Czech Republic
Mike’s connection to the Czech Republic goes well beyond work. More than twenty years ago, he wrote his thesis at Bosch in České Budějovice, and that was the start of a lasting link to the country.
He has lived in Prague since 2010, and it’s where he met his wife. The Czech Republic has long since stopped being simply where he works. It’s home.
Outside work, he spends a lot of time with his family, tends his garden, travels and enjoys discovering new cultures. And when it comes to sport, badminton is his game of choice.
Family
Gardening
Travel and discovering new cultures
Badminton
Opening up new opportunities together
We’re confident that Mike Bogel’s experience, international outlook and close focus on customers will contribute a great deal to ALFA 3’s development and to stronger business partnerships.

We wish Mike every success in his new role and look forward to working together.
Write to Mike BogelWould you like to discuss cooperation or new opportunities with Mike? Fill in the form and Mike will get back to you.