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Inspiration from the eBRÁNA Conference 2025

In late April, our CEO Martin Pritula and Sales Director Jiří Zelený Jr. participated in the 5th annual eBRÁNA Conference, held at the inspiring PETROF Gallery in Hradec Králové. This year's conference emphasized enhancing leadership skills in medium-sized businesses, examining the current expectations of effective leadership, which include being empathetic, data-driven, and grounded in values.

13.05.2025 09:00

 

Why couldn’t we miss it

  • The conference focused on systematically strengthening the competencies of leaders in mid-sized companies.
  • Discussions revolved around modern leadership—empathetic, data-driven and firmly rooted in values.
  • Speakers defined corporate culture as a “living ecosystem of shared beliefs and routines”.

 

Company director Martin Pritula and sales director Jiří Zelený Jr. at the conference

 

 

 

A programme packed with personalities

  • Jan Mühlfeit — How to build winning teams and develop individual potential
  • Marian Jelínek — “From words to deeds,” or mental resilience in practice
  • Gabriela Končitíková — Baťa principles in 2025
  • …as well as other prominent speakers who emphasized strategy, innovation, and the human aspect of business. 
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The conference program was packed with star speakers

 

 


“The conference once again confirmed that a company begins and ends with people—whether colleagues or customers,”

sums up Martin Pritula.

 

“Every speaker offered immediate tips on measuring and increasing the added value of our sales team,” adds Jiří Zelený.​


 

 

We appreciate eBRÁNA for flawlessly organizing the event and thank all the speakers for inspiring us. We look forward to applying these insights to our products and services.

 

 

Are you interested in more? - Contact us!

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