We attended with a larger delegation so that different parts of the company were represented. Our team included CEO Martin Pritula, CSO Jiří Zelený, Production Manager Tomáš Udržal, Head of Technology and Engineering Pavel Šeda, Purchasing Manager Lenka Pritulová, and Production Planner Tereza Vávrová.CEO Martin Pritula , CSO Jiří Zelený , Pavel Šeda , Tereza Vávrová

Growth Happens Together
The e-Brána Conference has long focused on business development, leadership, and personal growth. This year’s event made one thing especially clear: sustainable growth depends not only on a good strategy, but also on whether that strategy is felt across the whole company, from purchasing to production.
The programme offered plenty of useful insight into the challenges modern companies face and showed how clear goals can be turned into practical results.


A Talk That Sticked with Us
One of the highlights of the conference was the talk by Pavel Moric. The motivational coach, mentor, and karate trainer connected with the audience straight away. His thoughts on the inner attitude of leaders and on dealing with challenges calmly and with discipline left a strong impression on us. His message was simple but powerful: a company can only function well when the people behind it are fully on board.
The program also offered other key insights:
- Leadership and Culture:Leadership and Culture: The discussion on the Baťa management system with Gabriela Končitíková showed how important clear values are for a stable company.
- Technology and Innovation:Technology and Innovation: The insights into automation and the use of AI from the eBRÁNA team gave us fresh ideas for further development in engineering and production.
- Cross-department exchange: Cross-department exchange: Having purchasing, production, and planning at the event together was especially valuable. It gave us the chance to look at growth from several different angles.


What Are We Taking Away from the Conference?
Taking part in the 6th e-Brána Conference confirmed that we are on the right path. We do not just want to follow trends — we want to bring new ideas into our everyday work in a practical way.

“Being there together with so many colleagues was important for us. Pavel Moric’s talk was inspiring for all of us and reminded us how important the right mindset is. It was also valuable to see the different departments together in one place and experience the company more clearly as a whole,” our team said after the event.

We would like to thank the organisers for the professional setting and the strong programme. And we look forward to bringing the many impressions and ideas from the conference into our work in the months ahead.
